Collateral Examples

	Client:   FLIR Systems, Inc. Objective:  Create a brochure to accompany the announcement of FLIR’s StarSAFIRE III high-performance airborne thermal imaging system.  Due to market pressure, the creative team had the challenge of selling a product the design and functionality of which were changing almost daily. Result:  The final copy furthered the messages of engineering, product management and senior management.  The brochure helped launch the product at the world-renowned Paris Air Show, generating great interest in FLIR Systems and leading to an unexpectedly high number of sales leads.
	Client:   FLIR Systems, Inc. Objective:  Produce an invitation to generate interest in, and attendance at, the first of a series of regional FLIR workshops devoted to the use of infrared technology for security. Result:  The invitation relied on crisp, professional language to convince the targeted list, made up of leaders of industry and public works, that FLIR understood their unique security needs. Attendance doubled goals (5 percent of 600 invitations sent), bringing 60 decision makers to the event.
	Client:   Bizfinity, Inc. Objective:  Provide a resource for businesses looking to move online, especially “mom-and-pop” operations, many of which felt left out of the opportunities ushered in by the Internet. Result:  We convinced the client that a simple, easy-to-read how-to brochure could be a great vehicle for their purposes.  The piece proved such a huge success several reprints have been necessary.
	Client:   Zairmail Objective:  Create a rate-card brochure to expand brand awareness for the young company and generate business for its unique postage-free communications product. Result:  The brochure proved very popular with the client, who thought the piece, in both quality of content and look and feel, superior to the example (i.e., ad rate card from Men’s Fitness magazine) they provided as a model.  The brochure continues to be a critical marketing tool for the company.
	Client:   Intel Objective:  Generate participation among Intel customers in the 1999 Intel Trade-Up Program as part of a larger effort to expand Intel's position as the leading provider of network-related technologies.  Result:  The mailer, and a complementary Web site, helped the 1999 Trade-Up program exceed expectations and achieve better results than any Intel trade-up program to date.
	Client:   Crown Pacific Objective:  Produce the northwest timber concern’s 2000 annual report in a year marred by a declining stock price and a market severely impacted by revenue and environmental fluctuations.  Result:  We concentrated on, one, the company's commitment to timber in the long run and, two, their methods for ensuring good fiscal health in the future.  The client was thrilled with the strategy, calling the report their finest to date.  The piece was honored for excellence in business and technical writing by the Oregon Columbia chapter of the International Association of Business Communicators.
	Client:   KVO Public Relations Objective:  Update the agency’s primary collateral piece to reflect the company’s new list of resources and services after being purchased in 2000. Result:  The brochure successfully wedded the culture of the old agency with the focus/aims of the new owner. The piece was a key leave-behind marketing tool, included in every business pitch and offered to all those soliciting information about the agency.
	Client:   GeoTrust, Inc. Objective:  Create a whitepaper that summarizes the state of online privacy and security and explores this Innteret trust company's vanguard role in furthering both.  Result:  The whitepaper was among the first to attempt a distillation of the various issues touching this complicated subject.  The client thought the piece such a success they used it as a tool during industry conferences and roundtables, with potential investors, and made it available to the public on its Web site (www.geotrust.com).
	Client:   @Once Objective:  An Internet direct mail company, @Once knew it had to also be a leading voice in online security.  They wanted to establish their expertise in this area by presenting a paper on Internet at a large upcoming conference.  Result:  In truth, @Once knew only a modest amount about the state of Internet security.  I conducted much of the primary research, communicating with agencies and watchdog groups in Washington D.C.  I then helped @Once devise a company position that on Internet security.  The resulting whitepaper was read at the conference to great response; @Once was frequently consulted on issues of Internet security.  The paper is still prominently available on the @Once Web site.