Print Examples

Client:   FLIR Systems, Inc.
Objective:  Establish, and create content for, a bimonthly newsletter devoted to airborne law enforcement (ALE).  The newsletter should cover topics of interest to this market, while confirming the need for infrared systems in the ALE market.
Result:  We expanded initial issues from a four-page newsletter to a six-page glossy publication.  Interest in the publication grew rapidly, with subscriber rolls jumping from 400 to over 800 throughout 2002/2003.  Additional issues can be viewed at flir.com


 

Client: FLIR Systems, Inc.
Objective: Introduce FLIR’s SeaFLIR maritime infrared camera to the mega-yacht market with an ad in Show Boats magazine. The ad should help create brand awareness in this new market.
Result: The copy appealed to the pursuit of distinction that is key to this constituency. By highlighting that the system was hitherto only available to the military, the ad motivated yacht owners to be the first to have the technology on their vessel. The ad was a great success, helping generate important relationships with key integrators and more than a dozen sales leads.

 

 

Client:   Oregon State University
Objective:  Oregon State University wanted to create buzz for their bid to develop a Top-25 engineering program to rival those at Harvard and MIT.
Result:  The op-ed appeared in the Sunday Oregonian and instantly generated a response, precipitating reprints in the Salem Journal and the Eugene Register-Guard.  Thanks in part to the attention prompted by the piece, OSU continues to raise money from local businesses toward the development of a nationally recognized engineering program. 

 

Client:  Self Enhancement, Inc.
Objective:  Respond to the Portland Public Schools' alleged unfair dealings with Portland's Jefferson High School.  We convinced this inner-city non-profit that an op-ed would be a great answer and The Oregonian a perfect venue. 
Result:  The op-ed appeared in the Sunday Oregonian, and helped open a dialogue between the client and Portland Public Schools.  It also prompted discussion among newspaper readers, as reflected in the numerous editorial responses to the op-ed.  The client was thrilled with both the tone of the piece and the attention it generated.
 

Client:   200 SW Market Building
Objective:  Publicize the building’s 100 percent occupancy, while highlighting popular building services and offerings to generate a waiting list of potential tenants.
Result:  The client was very pleased with the ad, finding it creatively conceived and responsive to all stated objectives.  The ad ran three times in the Portland Business Journal and helped building management establish and develop a pool of future tenants.

 

 

 

Client:   Onyx Software
Objective:  Onyx wished to position themselves as an expert in the cluttered customer service management (CRM) market.  It was decided to draft and place a primer on CRM authored by Onyx.
Result:  The article, titled "Choosing a CRM Software Vendor," appeared in popular industry trade publications, C@ll Center Solutions. The client was so happy with the result, we were commissioned to do three additional articles on CRM-related topics.